In 2022, I had the privilege of collaborating with Ninety7Ninety, a brand that seamlessly blends classic tailoring with bold, edgy streetwear aesthetics. Their innovative approach to design creates versatile pieces that transition effortlessly from workwear to nightlife, catering to individuals who seek sophistication without compromising on personality.
The Vision Behind Ninety7Ninety
Ninety7Ninety stands out for its unique ability to merge two seemingly different styles: timeless tailoring and urban streetwear. The brand’s collections are a testament to their commitment to pushing boundaries while maintaining a sense of refinement. Their pieces are designed for those who value quality and versatility, combining structured elegance with a modern, relaxed edge.
One of the key aspects of the brand is its distinct color palette. Bold yet wearable, their choice of colors perfectly complements their innovative designs, ensuring that each piece feels fresh and memorable. This strong visual identity is one of the reasons the brand has carved out a unique space in the fashion world.
Tailoring Meets Streetwear
The fusion of tailoring and streetwear is no small feat. Tailoring is often associated with tradition, precision, and formality, while streetwear is known for its relaxed, trend-driven, and youthful vibe. Ninety7Ninety brings these two worlds together, creating collections that feel both innovative and accessible.
Each piece is crafted with care, ensuring high-quality tailoring that fits perfectly while incorporating streetwear-inspired details such as oversized silhouettes, bold graphics, and unexpected fabric combinations. This marriage of styles creates garments that are versatile enough to wear to the office or a weekend outing, making them ideal for the modern lifestyle.
Designing with Ninety7Ninety
Collaborating with Ninety7Ninety was an exciting challenge. From the outset, it was clear that the brand had a strong sense of identity and a bold vision for their collection. My role was to bring that vision to life, ensuring that every piece reflected their core values while staying true to current fashion trends.
We started with a series of brainstorming sessions to explore themes and inspirations for the collection. It was important to strike the right balance between tailoring and streetwear, ensuring that each piece felt cohesive yet distinctive. The designs had to maintain a polished, tailored feel while incorporating the edginess that defines streetwear.
The Process
From initial sketches to final production, the creative process with Ninety7Ninety was incredibly collaborative. The brand’s team was deeply involved at every stage, ensuring that the designs aligned with their vision and values. Their passion for their craft was evident, and it was inspiring to work with a team that was so dedicated to pushing creative boundaries.
We worked closely with skilled manufacturers to bring the designs to life. Quality was a top priority, and every piece was meticulously crafted to meet the highest standards. This attention to detail ensured that the garments not only looked great but also felt great to wear.
Why Ninety7Ninety Stands Out
Ninety7Ninety isn’t just a brand; it’s a movement. They’ve tapped into a growing demand for fashion that defies traditional categories. By combining tailoring with streetwear, they’ve created a style that feels fresh, modern, and relevant. Their collections resonate with individuals who value self-expression and refuse to be confined by conventional fashion norms.
The brand’s commitment to quality and innovation is another reason they stand out. Each piece is thoughtfully designed and expertly crafted, ensuring that customers receive garments they can cherish for years to come. Their strong visual identity, marked by a distinctive color palette and bold designs, further sets them apart in a crowded market.
The Final Collection
The collection we created together was a celebration of contrasts—polished yet playful, timeless yet trendy. It featured versatile pieces that could be dressed up or down, catering to a variety of occasions and personal styles. Each garment told a story, reflecting the brand’s ethos of blending classic tailoring with modern streetwear.
The response to the collection was overwhelmingly positive. Customers appreciated the versatility and craftsmanship of the pieces, and it was rewarding to see how the designs resonated with their audience. Working with Ninety7Ninety was a fulfilling experience, and I’m proud to have played a part in bringing their vision to life.
Explore Ninety7Ninety
If you’re looking for a brand that redefines traditional fashion norms, Ninety7Ninety is worth checking out. Their innovative approach to design, commitment to quality, and bold aesthetic make them a standout in the world of contemporary fashion.
To explore their collection, visit ninety7ninety.com. Whether you’re searching for statement pieces or versatile wardrobe staples, you’re sure to find something that speaks to your personal style.
