Recently i had the opportunity to design Ath-Leisure/ Loungewear collection for a fast fashion womenswear brand called Lasula to be sold on Asos website .
The collection has been influenced by SS20 trends of pastel colours & Tie dye seen on the catwalk. The collection consist of Hoodies, Leggings , dresses , T-shirts , joggers & shorts.
The target market is age 16-25 & young fast fashion. I loved designing for this market because you can be really fun & creative with it. See below my designs in reality , which are now available to buy online.
