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Expertise is just the beginning…
Freelance
Fashion
I am a highly skilled freelance fashion designer based in the UK with over 14 years of experience, having collaborated with renowned high street brands. Now, I specialize in supporting start-up brands worldwide. Whether you’re looking for research, CAD design, or tech packs, I offer tailored solutions to businesses of all sizes, helping bring your creative vision to life.
24
established
brands
14
YEARS
EXPERIENCE
15+
start up
brands
38+
happy
clients
future and Current
Research
A strong brand image and identity are crucial for organizations of all sizes, from startups to established corporations. My design services include in-depth research into current and upcoming trends that align with your brand identity and target audience. This encompasses shop reports, trend forecasting through platforms like WGSN, and alternative social media sources such as Pinterest and Instagram. With this valuable research, I can create mood and concept boards for your brand or, if you’re a supplier, provide presentations tailored to your clients.
Identity is key
Design
With 14 years of experience, I’ve mastered the ability to take a brief and run with it, making me highly effective in helping my clients achieve their design objectives and grow their businesses. My expertise lies in understanding your specific needs and crafting designs that clearly communicate your brand’s core message. But design is about more than just creating visually appealing concepts—it’s about supporting your broader business goals, whether that’s driving sales or ensuring your brand resonates with a particular customer demographic. If you have rough sketches or photos that need to be transformed into detailed Techpacks, I can assist with that as well.
Ready for Production
Tech Packs
Once your designs are complete, the exciting next step is bringing your clothes to life. Using computer-aided design, I create the technical specifications required for production, which are sent to factories. This includes CAD designs in black/white and color, front and back views, as well as detailed information on garment construction, fabric composition, and Pantone colors. Additionally, I offer the option to provide full graded size specifications in Excel. While I don’t produce garments or patterns myself, rest assured that the comprehensive tech packs I provide will contain all the necessary information for factories to translate into patterns and finished products.
My Clients
Just some of the brands i worked with
(Click on logos to view their websites)
Portfolio
Check out my work
The Stages
How I Work
This is a good opportunity to learn more about your brand or who you are supplying to . An Email is sufficient.
-I will need to know or see the identity of your brand to get an idea of your style.
-What season you need designing for.
-Is it men , women’s or children’s? Is it multi product or a specialist product?
-How many garment are in collection?
-Any sketches or Photos to support your ideas(if you have them) or website links to similar brands/garments
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
Based on the information you have given me i will calculate how much it will cost to complete your design or collection and a invoice will be sent directly to your email.
Please note full payment is needed to start the project . Unfortunately i don’t accept deposits.
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
The Research stage is the most important part of the process. This will often involve researching into current & future trends relevant to your brand . It could mean using trend forecasting websites to find out future trends and carrying out shop reports , taking photos or sample buying .
I might then need to research further into a particular trend for your collection either yourself or i have chosen . I would use internet research & if necessary create moodboards . This is particularly important if you intend to present to a client .
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
This is where it gets exciting . We are now ready to design! From the research i have just gathered , i can now start to design your collection . All designs are CAD (computer aided design) meaning they are created on a professional design software called adobe illustrator . This is so your designs can be presented as accurate and detailed as possible for factories & clients to understand.
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
So now you have seen the designs and are happy with them, Lets bring these designs to life!
Before sending your designs off to the factory to be made , each design needs a tech pack & Size Specs . A tech pack is pages of information with your design describing in detail the construction of the garment , fabric , pantone colours & any supportive photos or graphics. Size Specifications/grading is also needed for costing . This will be full graded spec in excel of all of your measurements for each garment.
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
Once the tech packs are complete you can now send to a factory of your choice . Unfortunately i am unable to create samples for you or get involve in any part of the production but am happy to introduce you to any contacts i have .
Cads are created in both black/white & colour for you to check for approval before moving onto the next stage .
Don’t take my word for it
What customers say
