— 01

Expertise is just the beginning…

Freelance
Fashion

I am highly skilled freelance fashion designer based in the UK with over 14 years’ experience, having worked with well known high street brands. I now specialise in helping start up brands world wide . I can provide research, cad design & tech packs . No matter how big or small your business.

24

established
brands

14

YEARS
EXPERIENCE

15+

start up
brands

38+

happy
clients

future and Current

Research

A strong brand image and identity is essential for all organisations, from start-ups to established corporations. My design service can also cover researching into current and future trends that reflect your brand identity and target customer. This includes shops reports, using trend forecasting websites such as WGSN and alternative social media such as Pinterest & Instagram. With this research I can create mood/concept boards for your brand or if you are a supplier to present to your clients.

Identity is key

Design

14 Years of experience has taught me to take a brief and run with it. It’s what makes me so effective in helping you, my clients, to achieve your design objectives and build business. My expertise lies in understanding what my clients need and creating effective designs to convey your brands, key message. But it’s about much more than coming up with designs that look good. It’s about supporting your wider business objectives, whether that’s sales or helping your brand appeal to a particular type of customer. If you already have rough sketch designs or photos and need these translated into Techpacks, this is also an option.

Ready for Production

Tech Packs

Once your designs are complete it is now time for the most exciting part, getting your clothes made. Using computer aided design I can create technical specifications that are needed to send to factories for production. This includes cad designs, black/white & colour, front and back. Information on how garment is constructed, fabric composition & Pantone colours. There is an additional option for full graded size specifications also created in Excel. Unfortunately I don’t make clothes or patterns but can assure you the tech packs i provide will be enough information for factories to translate into patterns and finished product.

My Clients

Just some of the brands i worked with

Portfolio

Check out my work

The Stages

How I Work

Step 1: Discuss your needs

This is a good opportunity to learn more about your brand or who you are supplying to . An Email is sufficient.

-I will need to know or see the identity of your brand to get an idea of your style.

-What season you need designing for.

-Is it men , women’s or children’s? Is it multi product or a specialist product?

-How many garment are in collection?

-Any sketches or Photos to support your ideas(if you have them) or website links to similar brands/garments

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

Step 2: Send you a Invoice

Based on the information you have given me i will calculate how much it will cost to complete your design or collection and a invoice will be sent directly to your email.

Please note full payment is needed to start the project . Unfortunately i don’t accept deposits.

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

Step 3: start researching

The Research stage is the most important part of the process. This will often involve researching into current & future trends relevant to your brand . It could mean using trend forecasting websites to find out future trends and carrying out shop reports , taking photos or sample buying .

I might then need to research further into a particular trend for your collection either yourself or i have chosen . I would use internet research & if  necessary create moodboards . This is particularly important if you intend to present to a client .

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

Step 4: Designing

This is where it gets exciting . We are now ready to design! From the research i have just gathered , i can now start to design your collection . All designs are CAD (computer aided design) meaning they are created on a proffesional design software called adobe illustrator . This is so your designs can be presented as accurate and detailed as possible for factories & clients to understand.

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

Step 5: Getting ready for production

So now you have seen the designs and  are happy with them,  Lets bring these designs to life!

Before sending your designs off to the factory to be made , each design needs a tech pack & Size Specs . A tech pack is pages of information with your design describing in detail the construction of the garment , fabric , pantone colours & any supportive photos or graphics. Size Specifications/grading is also needed for costing . This will be full graded spec in excel of all of your measurements for each garment.

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

6: Launch your collection

Once the tech packs are complete you can now send to a factory of your choice . Unfortunately i am unable to create samples for you or get involve in any part of the production but am happy to introduce you to any contacts i have .

Cads are created in both black/white & colour for you to  check for approval before moving onto the next stage .

Don’t take my word for it

What customers say